| Solid experience in building strong brands to support a strong business! |
During the past 24 years, founder and president, Francisco Tonarely, has worked for Colgate-Palmolive, Pepsi-Cola International, Bacardi-Martini and The Seagram Spirits and Wine Group. These included senior marketing management positions in the US Domestic Market, Latin America, the Caribbean and Spain. In addition to his corporate experience, his entrepreneurial spirit took him to venture on his own to start a boutique consulting practice, Brand Equity Partners Inc., which today manages the growth of Destileria 7 Leguas outside of Mexico, as well as other relationships in and outside the alcoholic beverage industry.
Achievements:
Spear headed innovative approaches across various product categories; Spirits and Soft drinks, Soaps and all-purpose cleaners, Health and Beauty Aids, Confectionery products, Financial Services and Government Agencies.
Experience:
Strategic planning, P&L management (us$75-225m in revenue), Advertising Campaigns (all categories), Consumer Promotional campaigns (all categories), New Product development (all categories), Portfolio Development (Spirits, Soaps, Soft drinks) Building functional teams; Manufacturing, Finance, Legal, Customer service, IT, Leading and inspiring teams to explore innovative and unique approaches to address a more demanding mindset and complex business environment. Managing business and market complexity tequila category presented many challenges early on with respect to supply, pricing and growing demand
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| In the Business of Building Brands not the other way around! |
Key Deliverables
Build cross-functional team that will assist in defining and quantifying the opportunity and benefits for tomorrow. Keen understanding of the importance of the financial components in delivering value along the value chain (grid)
Brand/business specialist that thrives on the value of change in building a unique and ownable competitive advantage. The same will be generated from consumer insights and trade studies.
Delivers the business today and sets it up for tomorrow, Strong belief that ultimately our rewards should be based strictly on performance, (1)what the team accomplishes and, (2) what the business delivered in the industry, area, geography that we are investing in.
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